The idea for the company came about in late 2019. In September 2020, the veteran owned company was formed by a brother and sister team, formalizing and trademarking, Wickedly Inked, LLC. The company currently operates and manufactures out of New Braunfels, Texas.

"We have a passion for ink. The body is a perfect canvas with avenues for telling rich stories. We want everyone that is as passionate as we are to protect those stories, by protecting the richness and vibrancy of their canvas...their skin."

Robert Baird, a veteran, has a background and education in business and engineering, being awarded several degrees and is an avid tattoo enthusiast. BJ Baird-Howk, also a veteran, has a Master of Science in Health and Wellness, along with certifications in complimentary and alternative medicine, as well as holistic nutrition. She is an active person with a passion for natural healing and skin care.